Effective landing pages and how to optimize them using UI/UX design

A landing page is a standalone web page created specifically for a marketing or advertising campaign. Its primary goal is to convert visitors into leads or customers by encouraging them to take a specific action, such as signing up for a newsletter, downloading an Ebooks, making a purchase, or filling out a form. Landing pages are uniquely different from home pages and information pages because their only objective is drive a key conversion; a call to action.

There is a framework that is necessary to create a good landing page, and being able to differentiate it from other main pages like a Home Page.

Regarding the role of UI/UX in developing good landing pages for digital marketing:

All of these features go in to create a successful landing page. Which is why it is important to look at some examples of bad landing page design and how some companies have trouble understanding fundamental concepts.

Human Society "Donate".

After doing some digging for a landing page, I unfortunately found a landing page that lacks almost all key elements of a good landing page: Whatcom Humane Society.

At a first glance you can already tell there are clear issues with its design:

On top of these issues you are also able to scroll down on the page for miles and see the countless UI/UX issues that incumber the user experience as a whole.