Product Manager

Product Manager for AIMC

Job Overview

As a product manager for the Integrated Marketing Communications class, I was in charge of leading a team of content creators through a product campaign. We were able to create a marketing website page focused on equity and inclusion within the program.

My Contributions

I helped lead a team of 6 content creators through product development, production, distribution and promotion.

Team Tracking: Kept track of team requirements and motivations through Microsoft teams, Trello and other software.
Product Tracking: Tracking key performance indicators (KPIs) to measure product success.
Creative Strategy: Implemented a creative product strategy that accomplishes our product and marketing goals.
Iterative Implementation: Continuously seeking ways to improve the product based on feedback and performance data.
Quality assurance: overseeing product quality and keeping it consistent with brand values/product goals

As a Product Manager for the Applied Integrated Marketing Communications (AIMC) class within the Marketing program at Western Washington University, I had the rewarding opportunity to lead a team of six talented content creators. Our primary objective was to develop and implement a comprehensive product strategy for an equity and inclusion website dedicated to the marketing program.
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Project Overview: Our project focused on creating a dynamic and user-friendly website designed to promote equity and inclusion within the marketing program. The website aimed to serve as a valuable resource for students, faculty, and staff by providing information, tools, and support related to Accessibility, diversity, equity, and inclusion (ADEI) initiatives. We strived to highlight the importance of ADEI in marketing and create a platform that encourages ongoing engagement and education.

Product Manager

September - December 2023

Strategy Development: I oversaw the development of the product strategy, ensuring it aligned with the goals of the marketing program and addressed the needs of our target audience. This involved extensive research, client meetings, and strategic planning.
Team Management: Leading a diverse team of six content creators, I facilitated collaboration and ensured effective communication throughout the project. Each team member brought unique skills and perspectives, contributing to the overall success of the website.
Content Creation and Curation: We produced a variety of content, including articles, videos, and infographics, to populate the website. The content was designed to be engaging, informative, and accessible, emphasizing the importance of equity and inclusion in marketing.
Implementation and Launch: Coordinating with technical teams, I managed the implementation of our strategy, overseeing the website's development and ensuring it met our high standards for quality and usability. We successfully launched the website, receiving positive feedback from the program and clients.
‍Evaluation and Iteration: Post-launch, we gathered user feedback and analytics to evaluate the website's performance. This data informed ongoing improvements and updates, ensuring the website remained a valuable resource for the marketing program.

Gavin Bohling

Product Manager

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