Presenting during the Marketing Case Competition of 2024 was as exciting as it was challenging. Being given a week to develop and deliver a (semi) flawless presentation in the span of one week could not have been more stress inducing. However, with the help of my teammates Justin Casper and Kaitlin Simpson; we were able to prevail and take home first place!

We had developed 3 kinds of stages for our presentation which each of us had to pay specific detail to.

1. The first stage was organization. Organizing the layout of the digital marketing plan was very important. Having our market research, creative thinking, and budgeting in the right order created a presentation that could be easily understood by the audience.

2. Having a story. Presenting using a story was integral to each part of our presentation. We could easily input an image or idea into the audiences mind and they could see our vision every step of the way.

3. 3 unique campaign ideas: we utilized 3 campaign ideas to both sustain the highest revenue target market, current target market, and improve the customer experience with all customers through website development. With all of these ideas put into one, we made it out on top to be the marketing champs!